Customer loyalty... Every company strives to create it but few succeed in creating it. Apple, Starbucks, Coke and McDonald’s are a few of the very successful companies who have created customer loyalty, and they continue to grow their market share annually. The question that every marketing executive has asked themselves over and over again is “how do I keep my current customers loyal to me and how do I get them back in the door for repeat business?” At Parks Mazda, we recently had a chance to speak to a repeat customer who came back to Parks Mazda to purchase their second MAZDA3 in less than 5 months... We wanted to find out why they came back so we asked them. Julie Johnson said, “The exceptional customer service is why we came back.” We asked Mrs. Johnson what she liked most about her experience with Parks Mazda, and she said, “The people... Everyone was so easy to work with, and they were able to understand our needs and got us into the car that we wanted. It was a very easy buying experience for us.” We asked, “Would you recommend Parks Mazda to your friends and family?”, and she said, “Yes! We would, and we have!”
We hear it all the time; customer service is the key to a successful business. Here, at Parks Mazda, we pride ourselves on delivering a quality product at a fair price with exceptional customer service. Stop by today to start your Zoom-Zoom Experience!
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| Johnson Family February 2011 | Johnson Family July 2011 |
